Transparency and sustainable sourcing — particularly in the fresh seafood arena — have become paramount to shoppers. 

 A majority (72%) of shoppers say transparency is “extremely important” or “important,” according to FMI – The Food Industry Association and Nielsen IQ’s Transparency in an Evolving Omnichannel World report. Plus, 64% of shoppers say they would switch from a brand they usually buy to another brand that provides more in-depth product information, beyond nutrition facts.   

More than half of frequent seafood consumers said sustainability has an impact on their shopping habits, according to FMI’s 2021 “Power of Seafood” report.  

Read more>>>