Transparency and sustainable sourcing — particularly in the fresh seafood arena — have become paramount to shoppers.
A majority (72%) of shoppers say transparency is “extremely important” or “important,” according to FMI – The Food Industry Association and Nielsen IQ’s Transparency in an Evolving Omnichannel World report. Plus, 64% of shoppers say they would switch from a brand they usually buy to another brand that provides more in-depth product information, beyond nutrition facts.
More than half of frequent seafood consumers said sustainability has an impact on their shopping habits, according to FMI’s 2021 “Power of Seafood” report.